CYCLING HAS ALWAYS lived in the soul of the Adidas brand, from the early 1950s when Adi Dassler began creating cycling footwear, through countless triumphs of the three white stripes on black leather. And so, as we saw more lace up for cycling over the years, Adidas has decided it’s time for them to get back on the road again too.
Consultations with cycling communities in London, Los Angeles and Germany highlighted that the culture of cycling is changing and showed a greater demand for versatile products that fit into lives on and off the bike.
To kick it all off, Adidas are announcing The Road Shoe, their first new road cycling shoes since 2005, bringing high performance footwear to this growing audience, with the ambition to improve accessibility to the sport and allowing more athletes to clip in with the latest technology.
Available to purchase online at www.adidas.com .